The times of now have been infiltrated by all sorts of things and printing and graphic design is one of them. Especially as far as marketing is concerned- the role that the two above play cannot be denied. But to better understand what they can do to help promote communication and marketing. You need to go back in time to the days when the two were thought of and how they rose to become so popular.

The times of now have been infiltrated by all sorts of things and printing and graphic design is one of them. Especially as far as marketing is concerned- the role that the two above play cannot be denied. But to better understand what they can do to help promote communication and marketing. You need to go back in time to the days when the two were thought of and how they rose to become so popular.

Evolution of printing: The whole thing was first seen on textiles before it made its way to the paper. A lucky guess would be that it started with the Chinese given their tradition. And that is about right; it began in Asia in the 3rd century. Woodblock painting is where the idea sprung from. In Africa, and more so in Egypt in the ages of the Pharaohs, this kind of printing was also in existence. It however went under only to resurface as block printing in the 15th century.

However, history tells of an ancient practice of art in the Mesopotamian ages of 3000BC. So from this one can conclude that printing has been around for thousands of years. Of course it is not as advanced as it is today but it was pointing in our direction. Printing of mobile objects was done in the 1450's since before then only stationary stuff was being printed on.

Evolution of graphic design: Graphic design can be described as a more advanced form of printing since there is included some more detail. It is of more visual appeal and can be created anywhere; from walls to works of clay to even computer screens.

Graphic design has an inevitable place in the advertisement, website and publication sector. It is estimated that the evolution of graphic designs took place in the southern France. Here, one can easily witness the graphic designs of animals in the Chauvet Cave. They are believed to be created by the primitive people over 30,000 B.C. and similar forms of designs can be observed in Lascaux Cave of France also. They were estimated to be drawn over 14,000 B.C., further one can easily observe the designs of primitive hunters at a place called Bhimbetka rock shelters in India and to one's surprise they are over 7,000 B.C. old.

If that is anything to go by then designs were the earliest form of communication and as history reveals, they started around the time that writing did.

Graphical design still remains relevant today as it is used in calligraphy and playing cards. Also in making of trademarks and logos, the graphic work cannot be denied, e.g. with Apple and MSN

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